6 famous marketing strategies and campaigns with examples

Here are some examples of marketing strategies and campaigns that have been executed by companies, along with a brief description of the strategy:

Nike's "Just Do It" slogan has been one of the most iconic and successful marketing campaigns in history. The slogan was coined in 1988 and has been used in various forms of advertising, including TV commercials, billboards, and social media posts. The "Just Do It" slogan was designed to promote Nike's image as a motivator for athletes, encouraging them to push themselves to the limit and achieve their goals. The slogan has become synonymous with the Nike brand and has helped to establish Nike as a leader in the athletic footwear and apparel industry. Nike has used the "Just Do It" slogan in a variety of creative ways, such as featuring well-known athletes and celebrities in their advertising campaigns and using the slogan in motivational social media posts. The slogan has also been used in conjunction with Nike's "Swoosh" logo, which has further helped to establish the brand's identity and reputation. Overall, Nike's "Just Do It" marketing strategy has been extremely effective in promoting the brand's image and message, and it has helped to make Nike one of the most recognized and respected brands in the world.

Apple's "Think Different" marketing campaign was launched in 1997 in an effort to position the brand as innovative and forward-thinking. The campaign featured a series of print and television ads that showcased iconic figures such as Albert Einstein, Mahatma Gandhi, and Martin Luther King Jr., along with the tagline "Think Different."

The "Think Different" campaign was designed to appeal to the creative and innovative spirit of Apple's target audience and to emphasize the company's commitment to pushing boundaries and challenging the status quo. The ads featured black and white images of the iconic figures alongside the tagline, which was meant to inspire viewers to think differently and to embrace their own creativity and uniqueness. The "Think Different" campaign was highly successful and helped to establish Apple as a leader in the technology industry. The campaign was so successful that it was later expanded to include a website and a series of posters featuring quotes from the iconic figures featured in the ads. The campaign has since become one of the most iconic and memorable marketing campaigns in history.

Coca-Cola's "Share a Coke" campaign was a marketing campaign that involved printing popular names on Coca-Cola bottles and cans and encouraging people to share a Coke with someone who has the same name. The campaign was first launched in Australia in 2011 and was later rolled out in other countries, including the United States, Canada, and the United Kingdom. The goal of the "Share a Coke" campaign was to create a personalized and emotional connection with Coca-Cola's target audience, particularly younger consumers. By printing common names on the bottles and cans, Coca-Cola was able to make the campaign feel more personal and relevant to its audience. The "Share a Coke" campaign was highly successful and became a viral phenomenon, with people sharing photos of themselves with their personalized Coke bottles and cans on social media. The campaign helped to increase sales and brand awareness for Coca-Cola and has been credited with revitalizing the brand's image. Overall, Coca-Cola's "Share a Coe" marketing campaign was a creative and effective way to connect with the brand's target audience and to create a personalized and emotional connection with consumers.

Dove's "Real Beauty" campaign was a marketing campaign that sought to challenge traditional beauty standards and promote a more realistic and diverse representation of beauty. The campaign, which was launched in 2004, featured ads that included real women of various ages, sizes, and ethnicities, rather than models or actresses. The goal of the "Real Beauty" campaign was to promote Dove's beauty products, but more importantly, to promote a more positive and inclusive message about beauty. By featuring real women in their ads, Dove aimed to encourage women to embrace their natural beauty and to celebrate their unique qualities. The "Real Beauty" campaign was highly successful and has been credited with helping to shift societal standards around beauty and body image. The campaign has included various elements, such as TV commercials, print ads, and social media posts, and has received widespread media coverage and recognition. 

Overall, Dove's "Real Beauty" marketing campaign has been a powerful and influential way to promote a more positive and inclusive message about beauty and to challenge traditional beauty standards.

Airbnb's "Don't Go There, Live There" marketing campaign was designed to promote the company's unique approach to travel and to encourage people to live like locals in the destinations they visit, rather than just visiting as tourists. The campaign, which was launched in 2013, included a series of TV commercials and print ads that featured people staying in unique Airbnb accommodations and experiencing local culture and activities. The goal of the "Don't Go There, Live There" campaign was to differentiate Airbnb from traditional hotels and to position the company as a more authentic and immersive way to travel. By promoting the idea of living like a local, 

Airbnb aimed to appeal to travelers who were looking for a more authentic and personalized travel experience. The "Don't Go There, Live There" campaign was highly successful and helped to increase brand awareness and recognition for Airbnb. The campaign has been credited with helping to establish Airbnb as a leader in the home-sharing industry and with changing the way people think about travel. 

Overall, Airbnb's "Don't Go There, Live There" marketing campaign was a creative and effective way to promote the company's unique approach to travel and to appeal to travelers who are looking for a more authentic and immersive experience.

Old Spice's "The Man Your Man Could Smell Like" marketing campaign was a humorous TV commercial that was designed to reposition Old Spice as a masculine and modern choice for men's grooming products. The commercial, which was launched in 2010, featured actor Isaiah Mustafa as the "Old Spice Guy," who appeared in a series of humorous and cleverly edited videos that showed him performing various feats and promoting Old Spice products. The goal of the "The Man Your Man Could Smell Like" campaign was to appeal to a younger, more modern audience and to challenge traditional perceptions of Old Spice as an outdated brand. By using humor and presenting the Old Spice Guy as a confident and charming man, Old Spice aimed to appeal to men and to encourage them to try the brand's products. The "The Man Your Man Could Smell Like" campaign was highly successful and became a viral phenomenon, with the videos accumulating millions of views on YouTube and social media. The campaign helped to increase sales and brand awareness for Old Spice and has been credited with revitalizing the brand's image.

Overall, Old Spice's "The Man Your Man Could Smell Like" marketing campaign was a creative and effective way to reposition the brand and to appeal to a younger, more modern audience.